UPDATE 8/31/12: The HHonors Earnings Mall is still available, but it has recently been re-introduced globally as the Hilton HHonors Shop-To-Earn Mall, offering members around the world merchandise and exclusive deals from more than 1,500 retailers – from jewelry and apparel brands to electronics and home furnishings. You can still visit the Shop-To-Earn Mall at www.shoptoearn.hhonors.com.
Whenever I shop with online retailers, the first thing I do is check evreward.com to see which shopping portal will give me the most points/miles per $1 spent. I primarily try to accumulate AA miles or United miles when shopping online, but every now and then I’ll allow small purchases (such as iTunes) to earn hotel points if they’re close to expiring (see post: 36 Easy Ways to Prevent Miles and Points from Expiring).
Not that much of my shopping went through the Hilton HHonors shopping portal, but I do think it’s important to share this notice that I received in my inbox today:
Hilton HHonors Earnings Mall has been discontinued, but your online shopping benefits don’t have to! To continue enjoying the savings and rewards of Earnings Mall, simply register for OO.com.
OO.com is implemented by the same perks provider as Hilton HHonors Earnings Mall, so you will have access to the same great deals on dining, travel, electronics, and more.
OO.com partners with DonorsChoose to provide technology to classrooms in need. So in addition to saving money, your purchases made through OO.comwill help fund a child’s education. Just shop as you normally do, get prices that are better than retail, and help give a child an opportunity.
With that said, all purchases made through OO will no longer earn you Hilton HHonors points, but will fund education.
For those who have been loyal Hilton HHonors shopping portal users in the past, how do you feel about this replacement? Do you miss the ability to earn points instead?