Good news for JetBlue fans – as of today, the airline announced changes in its True Blue program and thankfully it’s for the better – no strings attached – points no longer expire. Ever.
I’ll be honest, I’ve always avoided JetBlue for the very reason that their points expired if you did not travel with them every year. Yuck.
This news is especially good if JetBlue continues to release some of the very lucrative promotions we’ve seen in the past… mystery coupon codes, crazy-low fares, double points, etc. This could be a fun year for the airline and those who choose to fly them.
Text taken directly from the press release:
NEW YORK, June 17, 2013 /PRNewswire/ — JetBlue Airways (Nasdaq: JBLU), the customer focused airline, announces that TrueBlue members will be able to earn and keep points without the fear of expiration due to account inactivity. JetBlue’s rewards program for frequent fliers takes a further step beyond traditional programs, allowing customers to keep their points for as long as they want. There’s no fine print, no more details to remember. Like, ever.
“Customers can still be loyal even if they’re not traveling every year.” says Dave Canty, JetBlue’s director of loyalty marketing. “Loyalty shouldn’t have an expiration date, and neither should your points.”
Most airline loyalty programs require regular account activity to maintain existing miles or points. From today forward, any TrueBlue points currently in a member’s account and any new points earned will remain in the account until the customer is ready to redeem them. Period.
With this addition to the TrueBlue program, JetBlue continues to improve the overall customer experience by moving even further away from the industry norm of limiting loyalty redemption with red tape, limited reward availability, or devalued ‘miles.’ JetBlue is taking a stance that their loyalty program should be about encouraging all customers regardless of their travel habits. Think of it as TrueBlue, JetBlue’s rewards program for even infrequent fliers.
I think this is a really good move for JetBlue, and though I am currently loyal to United, this improvement to JetBlue’s loyalty program will definitely allow me to include the airline on my radar*.
What are your thoughts?
*if the price is right and if it departs from EWR because I hate flying from JFK and/or LGA…