Hilton Launches New Brand – Signia Hilton

In December of 2018, Hilton announced that a new, dynamic brand was on the horizon, debuting in Q1 2019. Today, I was able to join Hilton in New York for an exclusive launch of their newest premier meetings and events brand- Signia Hilton.

With the addition of Signia Hilton, there’s now a total of 17 brands in the Hilton portfolio. The name Signia Hilton, is a nod to “insignia,†a status, and also alludes to “signature†(which explains why the script of the logo emulates a signature).

Signia Hilton will be a global brand, created to capture and ‘wow’ the upscale meetings and events market, with a carefully-curated portfolio of hotels in top urban and resort destinations. The majority of Hilton Signia properties will be new-builds, and the first properties will include Signia Hilton Orlando Bonnet Creek (the existing Hilton Bonnet Creek property will be renovated and transformed into a Signia Hilton), Signia Hilton Atlanta, and Signia Hilton Indianapolis.

The Hilton Signia brand was designed with input from owners and meeting planners, set to transform the industry by infusing high-tech capabilities, contemporary design, grand lobbies, world-class food and beverage offerings, and premium amenities to create a premier experience for sophisticated business travelers from arrival to departure.

As one would expect, Signia Hilton will also participate in Hilton Honors.

What to Expect at a Signia Hilton

Each Signia Hilton property will feature a minimum of 500 guest rooms and 75 square feet per key of flexible meetings and events space to provide both business and leisure travelers an elevated experiences with the following elements:

• Impressive arrivals: Signia Hilton will offer a true sense of arrival with modern architecture, manicured landscaping and welcoming team members who will invite travelers to enjoy the hotel’s grandeur and energy.
• Unmatched lobby experiences: Thoughtful design connected to the local culture will foster an impressive and comfortable space that doubles as a lobby and social destination for guests throughout their stay.
• Modern guest rooms: From the premium design and quality finishes that take inspiration from each hotel’s unique destination, to the innovative technology that matters most to guests, each Signia Hilton will offer a minimum of 500 guest rooms that will serve as a haven for comfort and convenience.
• A destination bar: Each Signia Hilton will feature a bar that ties back to the exciting city or resort destination where it resides. With its premier location in the hotel, the bar will serve as the heart of the hotel, emanating a dynamic energy throughout the entire space.
• A signature restaurant: The signature restaurants at each Signia Hilton will be based on a chef-driven concept, designed to offer both locals and guests elevated presentations and experiences that they will want to share with friends and business partners.
• Premium wellness experiences: From infinity pools to state-of-the art spas, fitness classes and facilities, each Signia Hilton will offer an upgraded experience, all in a space designed to make guests feel their best.
• The Signia meeting experience: The signature showpiece of each Signia Hilton will be the 75 square feet per key of flexible meetings and events space. Large ballrooms and pre-function areas will feature smart design paired with the newest technologies to elevate today’s meetings. As the modern meeting attendee is looking for spaces that inspire innovative thinking, the small to mid-size meeting rooms will feature unique design and technology that spark new ideas and optimize work and collaboration.

Bottom Line

Overall, I think this is a nice debut for Hilton. With the rise of global conferences and large events around the world that are continuously striving to out-do one another and make a lasting impression (especially on social media), there’s certainly a luxury market for event and meeting space.

Business travelers and organizations alike now have the opportunity to look forward to top-of-the-line space and accommodations when traveling to conventions and professional events that can otherwise feel bland and uninspired. I most certainly would prefer to spend my days [and nights] in a more luxurious and comfortable setting with great food and access to state-of-the art wellness and technology.

What are your thoughts about what we know so far about the Signia Hilton brand?